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Pirates
TV ad is part of national product launch
A
TV commercial for WizKids' new game was market tested in one city
and compared against other types of advertising.
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Halo 2 meets War of the Worlds
Using traditional
storytelling to reach an Internet audience, Microsoft sponsored a
radio broadcast based on the mythological world of Halo 2.
Distributed through a web-based game, the story unfolds over 3
months and builds excitement up to Halo 2's launch.
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