News Now

Tech notes: fast prototyping

Traditional storyboards become immensely more valuable when used in "fast prototyping", a software development method to draft the final product as a rough prototype.

Usability and content issues are worked out before committing your expensive developer resources and limited filming budget.

News Now

Media type: Interactive newscast for Sony's next generation cable TV boxes

Client: Sony Electronics, e-Platform Technology Center

Role: Producer, director, writer

Description: "News Now" is an interactive newscast that is delivered using Sony's "Blendo" technologies for next-generation media broadcast. While watching TV, viewers can use a remote control to change stories, get more information, and use map interfaces to "see" the weather. The concept was developed by Roland Yamamoto, Earlybird's creative director, and produced in partnership with Sony's research team.

Photo credits: Image from program